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If you are a customer that wants total control of your web site administrative functions then you might want to look at unmanaged web hosting services to give you complete remote control administration over your server. The technical side of the server can be controlled by a designated administrator that you pick to handle your web information.

You have to have a technical person to install the server and manage the server if you don’t have the expertise because you as the customer will be responsible for maintaining the server environment. That’s why unmanaged servers are recommended for individuals and businesses with server administration resources.

As far as developing applications and controlling the applications without going through technical support personnel on the managed server side, these types of servers are usually used when companies are developing real time response systems on the internet, such as geographical, science, engineering and multimedia/entertainment applications.

Unmanaged servers allow you to add extra hard disk space to increase your space capacity and many computer companies sell physical servers that are configured for unmanaged hosting applications. Companies like Dell and HP have software programs that not only will run an office network but also handle web server and development applications.

Small businesses that don’t need a server on site and deal with administrative web packages should go with the managed host packages that provide assistance and administrative support. Managed applications will do just fine because of the costs that are incurred with maintaining an unmanaged server. Unmanaged servers need constant upgrades of software and hardware constantly which could cost your small business a big chunk of change.

Unmanaged servers are expensive to maintain and run unless you are a small firm that develops in house web applications. The best advice is to have a consultant draw up an IT plan to see if you need this type of hosting service or not.

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There are different types of hosting services that you can choose from depending on what type of web development and web site that you want to host.

Dial-Up Access Hosting – This is the most basic access/hosting service and these providers also provides a web page for hosting your site. Dial-up access hosting was the first hosting available and is still around. Most ISP’s specialize in just internet access and it’s rare that you will see an ISP do both. These companies make their money off of providing access to the Internet.

Development Hosting – Web site developers are buying their own servers and offering independent hosting services for their clients. This is called development hosting in which they provide web development services along with a host server located at their place of business. The consumer gets charged for the development and the maintenance of the web-site.

Web-Hosting ISP’s. – These are companies that specialize in hosting business web sites. There is no dial up access needed and site owners access their pages via File Transfer Protocol (FTP). This is what the majority of small businesses use to put their site information on the internet. Other services are also included in the Web Hosting ISP package depending on their service plans.

These types of hosting plans are usually for corporations that need a lot of bandwidth to run their web applications. These companies run T1 access lines for big packets of internet data and have multiple connections to an internet backbone. They have fully staffed data processing facilities and the prices are substantial for using these types of services.

Corporate/Industrial Hosting – Companies like Hewlett Packard, Dell or IBM, run the server infrastructure for most of these host companies.

The SOHO business owner will usually need the Web-Hosting ISP services. It is the middle ground between the basic and advanced services.

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E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites.  For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

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Your site is the business is located, it’s like the headquarter of an offline company. Therefore, it is important to practice good design principles that advertises your website for the maximum number of visitors and sells as many people as possible.

Make sure you clear instructions about how to navigate your site. The navigation menu should know clearly and concisely, so that visitors how to navigate on your website without confusion.

Reduce the number of images on your site. They make your site load very slowly, and often they are very unnecessary. If you believe important to ensure every image on your site that you do in the optimization of image editing programs so that they have a minimal file size.

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into separate paragraphs so that the text blocks will not be too large. This is important because a text that is too large, takes visitors from reading your content to prevent it.

Make sure your website complies to web standards at www.w3.org and ensure that they are cross-browser compatible. If your site looks good in Internet Explorer but breaks horribly in Firefox and Opera, you get lost on many potential visitors.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. In addition, scripts are not supported in all browsers, so some visitors might miss important information because this too.

Use CSS to style your page content because they save a lot of work of design of all elements of your site in one go.

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